Direction and messaging
Audience, positioning, offer development, message direction and channel selection. A practical plan built around your business and the decisions ahead.
All servicesMarketing, from plan
Marketing and content
Marketing, from plan
to execution.
Give the right people a reason to choose your business. We connect your message, campaign creative and landing pages around a clear next step.
Discuss your marketingHire us for a marketing plan, one campaign or a regular programme of content and improvements.
Where we come in
Ready for a change?
- You need a clear marketing plan and someone to carry it out.
- Your content needs a stronger message and a consistent publishing rhythm.
- You are preparing a campaign and need the offer, assets and measurement to work together.
What we can help with
The direction. The work. The review.
Content and creative
Website copy, service pages, articles, email, social content and campaign assets. Photography, video and other specialist production are scoped when needed.
Campaigns and visibility
Search optimisation, local visibility, paid search and social, email campaigns and social publishing. Choose the channels that fit your audience and budget.
Measurement and improvement
Conversion setup, reporting and a prioritized next cycle of work. We agree the baseline and measures, then review what the available data supports.
Ways to work together
Choose your
first project.
Your marketing plan
Work out which audience to focus on, how to present your offer and which channels deserve your attention.
What you leave with
Audience and message direction, channel choices and a prioritized action plan.
Your next campaign
Launch one offer with the copy, creative and destination it needs. We agree the channel, assets and launch responsibilities together.
What you leave with
Approved campaign assets, a prepared destination and measurement checks. Management can follow.
Ongoing marketing
Give your content and campaigns a regular place in the calendar. Agree the monthly production allowance and review work before it goes out.
What you leave with
A content or campaign plan, completed assets and a monthly review of activity and available results.
An example of the work
A brief that connects
the message to the action.
A useful campaign starts with a few clear decisions. Here is an illustrative brief for a local home-service business.
Illustrative campaign briefLocal home services
- Audience
- Homeowners in a defined service area looking for exterior cleaning.
- Offer
- A clearly described service with a straightforward quote request.
- Message
- Explain the work, the service area and what happens after an enquiry.
- Channel
- One agreed search campaign, linked to a relevant service page.
- Assets
- Service-page copy, approved photographs and a defined set of advertisements.
- Review
- Check spend and enquiry records, then review lead quality with the business owner.
A scope example, not a client campaign or a performance result. The actual plan would follow your audience, capacity and budget.
Working together
A clear plan for working together.
- 01
You bring the business context
Share your priorities, customer knowledge, existing assets and account access. Name one person to consolidate feedback and approve content.
- 02
We own the agreed delivery
Sphere leads the brief, coordinates production and keeps the work visible. Specialist contributors and their responsibilities are identified in the scope.
- 03
Review before the next cycle
Monthly work includes a report and review. We distinguish delivered assets, channel activity and qualified enquiries wherever the underlying records allow.
Before we start
A few practical details.
Can we hire you just for marketing?
Yes. A marketing plan, content project, campaign launch or ongoing programme can be purchased independently. You do not need to commission a website or application.
Which channels should we use?
We choose from your audience, offer, budget and existing activity. The starting scope focuses on the channels you can support consistently; adding a channel means agreeing its workload and fee.
Are advertising spend and production included?
Advertising spend and specialist production are scoped separately from our service fees. Approved media spend is preferably funded directly through your business’s advertising account. We confirm subscriptions and asset costs before work starts.
Who owns the accounts and approves the content?
We use client-owned accounts where practical, with agreed access for the work. The proposal identifies asset ownership, approval responsibilities and handoff. You approve the message and any campaign spend before publication or launch.
When will we know whether it is working?
We establish the starting point and review cadence before launch. The time needed for useful evidence depends on the channel, audience and activity level. Reports separate what we delivered from what the data shows, without promising a particular return.
Marketing and content
What’s next
for your business?
Bring the project you have in mind, the problem you want to solve or the work you need to hand over. We’ll talk through what it would take.