Listing data changes constantly.
An agent should not have to re-enter inventory or send clients elsewhere to search. The site needed an integrated listing layer that could stay useful as the market changed.
ToddMatthews.com
Client website · Kamloops, British ColumbiaProperty search.
Local knowledge.
One website.
Sphere designed and developed ToddMatthews.com to bring on-site property search, neighbourhood guides and enquiry paths into a distinctive real-estate website.
The public experience connects local research with available properties and a way to contact Todd. This case explores the website, its content and the technical delivery behind those pages.
A website walkthrough
From a first visit
to a local search.
Explore two project captures and the thinking behind each screen.
Client work · Real estate · ToddMatthews.comTwo screens. One customer journey.
01 / What to notice
A local identity. A clear invitation.
The homepage introduces Todd and the place he works. Property search has a prominent starting point, with contact and account links available in the same view.
For your business
Your homepage can explain your offer and give visitors one clear action: explore, request a quote or start a conversation.
02 / What to notice
Answer the question. Show the options.
The Juniper Ridge guide places neighbourhood information beside a map of properties. Visitors can read about the area and explore homes without switching between separate websites.
For your business
Bring the information customers need alongside the next action, whether that is exploring a service, comparing options or making an enquiry.
Start with one landing page, content section or enquiry flow on your own website.
ClientTodd Matthews Real Estate
PlatformCustom Nuxt real-estate application
Sphere’s roleWebsite design · Development · Content structure
InfrastructureVercel hosting · Deployment · Cloudinary CDN
The website brief
A realtor rarely needs
another brochure site.
Visitors need to find properties, understand an area and know how to take the next step. The website brings those needs into one public experience.
Enquiries begin in different places.
Someone viewing a property has different questions from someone researching a neighbourhood. The public site needs clear contact paths from those different starting points.
Research should lead somewhere useful.
A guide can help someone understand an area. Connecting it with property discovery and a way to contact the agent gives that research a practical next step.
Real estate is image-heavy.
Property photography can make a listing experience slow quickly. Images need responsive sizing, modern formats and CDN delivery rather than one oversized file for every screen.
Generic area pages miss specific local questions.
Buyers search by neighbourhood, lifestyle, schools, housing type and local context. Thin, interchangeable pages do little for those long-tail searches—or for the AI systems people increasingly use to research an area.
Infrastructure becomes another job.
The website, listing feed and property imagery need a maintainable foundation. Hosting and deployment belong in the website scope.
The public experience
From local research
to a useful enquiry.
Neighbourhood content and property search give visitors several ways to explore. Enquiry entry points connect that browsing experience with a way to ask for help.
Public features and an illustrative relationship model. Private CRM routing and follow-up automation are outside this case study.
01 / Platform flow
Information in. Relationships forward.
CREA DDF® · Local guides · Property imagery
Search · Listings · Accounts · Enquiries
Property enquiry · General contact
Managed hostingEdge deliveryResponsive media
02 / Illustrative relationship model
From first search to lasting relationship.
A planning model for real-estate services, not measured conversion results or a map of Todd’s private workflows.
- 01DiscoverLocal search
- 02ExploreListings & guides
- 03EngageAccounts & enquiries
- 04NurtureRelevant follow-up
- 05ClientActive relationship
- 06Retain & referStay connected
Strong service and an ongoing relationship create the opportunity for repeat business and new introductions.
What we built
Property discovery.
A local point of view.
MLS® search on the realtor’s own site
CREA DDF® listing data powers an on-site search and property-browsing experience, keeping the customer journey inside Todd’s brand rather than handing it off at the moment of highest intent.
Personalized neighbourhood guides
Detailed, locally authored guides answer the specific questions buyers ask about individual Kamloops neighbourhoods. That creates useful long-tail search entry points and gives crawlers and AI answer systems more specific local source material to interpret.
Clear paths to enquire
Property and general contact entry points let a visitor move from browsing to asking a question. The public interface brings those next steps into the website experience.
Account and saved-search interfaces
Account, favourite and saved-search surfaces support the property-research experience. This case focuses on those public interfaces and the paths a visitor can follow.
Image infrastructure built for property media
Cloudinary-backed delivery creates appropriately sized and formatted image variants and distributes them through a media CDN for a lighter experience across phones and larger displays.
Hosting as part of the system
The Nuxt application is hosted and deployed on Vercel, with edge delivery managed alongside the website and its integrations so the public experience and the systems behind it can evolve together.
Content built around local questions
One city.
Many specific questions.
The Juniper Ridge guide puts local housing and lifestyle information beside a map of properties. A visitor researching the area can read about the neighbourhood and explore homes in the same place.
- Questions specific to the neighbourhood
- Local housing and lifestyle detail
- Property search in geographic context
- A consistent structure for each guide
View the live Juniper Ridge guide A repeatable content model
Consistent structure.
Distinct local knowledge.
The framework makes every guide easy to navigate without turning the content into interchangeable template copy. Each neighbourhood keeps the same useful questions, then answers them with information specific to that place.
- 01
Place
Geography, boundaries and how the neighbourhood connects to the rest of Kamloops.
- 02
Housing
Residential character, development patterns and the kinds of homes buyers can expect.
- 03
Daily life
Amenities, schools, services and the practical details that shape a move.
- 04
Access
Transportation, walkability and the routes residents use to move around the city.
- 05
Lifestyle
Parks, recreation, landscape and the qualities that make the area distinct.
- 06
Inventory
Current listings placed alongside the guide so research can move naturally into discovery.
25Neighbourhood
entry points
entry points
AberdeenBarnhartvaleBatchelor HeightsBrocklehurstCampbell CreekDallasDowntownHeffley CreekJuniper RidgeKnutsfordNorth KamloopsPineviewRayleighRose HillSagebrushSahaliSouth KamloopsSouthgateSun PeaksSun RiversTobianoValleyviewWest EndWestmountWestsyde
Explore all neighbourhoods Technical discovery layer
Useful to people.
Legible to machines.
An August 2026 review of the public site documented three discovery signals: distinct page identity, meaningful entity context and a path from local research into inventory.
Public page output at the time of review. This does not establish search rankings or traffic results.
Specific local question“Homes in Juniper Ridge”Search & AI discovery
Server-rendered guideJuniper Ridge
Distinct title and description · Locally specific editorial content
WebPagePlace
After page loadCurrent local inventoryRegion-filtered listings open full property pages
- 01Page identityDistinct titles and descriptions
Across the homepage, search, guide hub, individual guides and active property pages.
- 02Entity contextPlaces, listings and offers
Guides identify places; active property pages expose listing, offer, residence and location data.
- 03Connected discoveryResearch can move into inventory
A crawlable hub links to 25 guides; guide inventory becomes available after the page loads.
Claim boundaryThis demonstrates verified discovery signals, not complete canonicalization, a fully connected schema graph or server-rendered listing cards.
The delivered website
Local research.
A clear next step.
Property discovery, neighbourhood content and enquiry paths share one branded website. The work demonstrates website implementation and content structure; it does not establish lead volume, sales growth or campaign returns.
- On-site listing discovery
- Personalized neighbourhood guides
- Account, favourite and saved-search interfaces
- Property and general enquiry entry points
- Responsive Cloudinary media delivery
- Managed hosting and deployment
For real estate teams
A custom presence.
A managed foundation.
For a new real-estate brief, we can scope a website, listing-data integration and ongoing monthly service around your market and tools. A managed real-estate platform starts with the access, data permissions, requirements and support responsibilities agreed for your project.
This describes Sphere's service model—not the commercial terms of the ToddMatthews.com project.- 01
Onboard
Brand, content, market, data sources and integration requirements are shaped into the initial implementation.
- 02
Connect
Scope the required listing search, enquiry capture, CRM routing and measurement, subject to feed permissions and system access.
- 03
Operate
Hosting, delivery, maintenance and ongoing improvements continue through a monthly service plan.
- 04
Grow
Paid media, campaign landing pages, creative, tracking and reporting can be added where they support a clear acquisition plan.
Commercial modelAn initial onboarding engagement establishes the implementation. Exact scope, monthly service and any custom development are defined after a conversation.
Optional growth supportMedia buying is scoped separately. Advertising spend is not included in the platform service.
Managed Real Estate Platforms
Start with your business.
Build the platform around it.
Tell us about the market you serve, the systems already in place and what needs to work better. We'll use that context to shape an initial implementation, ongoing service and any optional campaign support.
info@spheremedia.com